Tour of the CCR with Ulrich Bossou, in charge of communication and public relations at the CCRI John Smith in Ouidah (Benin).
From October 7 to 23, as part of the Odyssée program, Ulrich Bossou was immersed in the CCRs, notably alongside the communication teams: at the Abbaye royale de Fontevraud, at the Dominicains de Haute-Alsace, at the Ambronay CCR and at the Plus Petit Cirque du Monde (PPCM), a candidate for the label.
He testifies:
"This invitation to experience culture and heritage is not only through strategic and targeted communication but also through activities that involve the territory's inhabitants. This must be the strength of a CCR, to work harder to involve the inhabitants of the territory.
What I found most impressive were the meetings. A group of people who are not always visible but who have a positive impact on our way of life through expressive artistic proposals.
I'm already leaving bigger than I was. Otherwise, I leave with a package of tools: communication, activities, future partnerships and especially more energy to make the only CCRI in sub-Saharan Africa shine more."